📌 Micro Influencer Finder

Daily dose of motivation

Table of Contents

• Overview 👀

• Competitive Analysis 🥇

• Core features 💪

  • MVP (Must have)

  • Optional features (Nice to have) - Paywall

  • UI

• Development roadmap and tech stack 🚧 - Paywall

  • Step-by-step development plan

  • Technological bottlenecks

• Monetization strategy 💸

  • Revenue model

  • Potential revenue - Paywall

• Launch and marketing 📢 - Paywall

  • Before launch

  • Get the idea known

• Time commitment and costs estimation ⏳

  • Time commitment

  • Costs estimation

• Next steps 👣

  • Immediate actions (Next 7 days)

  • Short-term priorities (Next 30 days)

  • Long-term objectives (Next 90 days)

• Discuss this idea with AI 🤖 - paywall

• Additional resources 📚

• Conclusions 👋

Overview 👀

What is it about? 

The business idea is a micro-influencer discovery platform where content creators can sign up and have their social media statistics automatically fetched (followers, likes, engagement rates, etc.). These creators select their niche during the sign-up process, and the system categorizes them accordingly. On the business side, companies looking to sponsor creators can sign up, search for influencers based on their needs, and get matched with the most relevant creators. They can then browse the creator’s sponsor options (pricing and packages) and use an integrated chat feature to negotiate and finalize sponsorship deals.

Competitive Analysis 🥇

Our overall advantage: We make things easy and affordable by focusing on small business and small creators. We allow creators to signup to the platform and while most of our competitors focus on finding medium accounts and stress on analytics we focus on smaller ones allowing easy communication and partnerships.

Core features 💪

MVP (Must have)

1. Dashboard for brands

2. Creator signup and categorization

3. Sponsorship packages (posts, stories, video)

4. Automated profile fetching (followers, engagement, views)

5. Search and match system with filters (niche, language, engagement rate)

Optional features (Nice to have) - Paywall

• Creator performance analytics

• In-platform chat

• Review system

UI

Development roadmap and tech stack 🚧 - Paywall

Step-by-step development plan

Technological bottlenecks

🔴 Critical

• APIs rate limit from social media

• Real-time data accuracy

🟡 Watch out for

• Scaling issues due to bulk fetching

Monetization strategy 💸 

Revenue model

The idea would be to charge a little one-time fee for creators to signup to the platform and we would mostly earn by taking a percentage from each completed sponsorship deal. We would also offer a subscription based option where businesses can pay a monthly fee for unlimited access to the platform, exclusive features and limited fees on high end transactions.

• Expected conversion: 10-15%

• Average revenue per user: €130/month for subscription users

Primary revenues:

• Transaction fee: 7%

• Monthly subscriptions

Secondary revenues:

• Influencer signup: €29

• Featured placements for influences to be at the top of searches

Potential revenue - Paywall

Launch and marketing 📢 - Paywall

Before launch

☑️ Build anticipation by reaching out to early adopters

☑️ Create demo videos

☑️ Setup referral and affiliate programs

Get the idea known

Primary marketing strategies:

1. Recruit early adopts manually

2. Referrals (both for creators and businesses)

Secondary marketing strategies:

• Paid ads

• Organic growth

Time commitment and costs estimation ⏳

Time commitment

Costs estimation

Next steps 👣

Immediate actions (Next 7 days)

• Conduct detailed competitor analysis

• Start a local media presence for the platform

Short-term priorities (Next 30 days)

• Develop MVP (backend, frontend, matching algorithm)

• Outreach micro-infleucners

Long-term objectives (Next 90 days)

• Launch beta version

• Refine based on feedbacks

• Develop a full-scale marketing strategy

Discuss this idea with AI 🤖 - paywall

I am working on a platform that connects creators, such as micro-influencers, with businesses looking to sponsor them. Creators sign up, and the platform automatically fetches their social media data, including followers, likes, and engagement rates. They choose their niche during signup, which helps categorize them. Businesses sign up, define their sponsorship needs, and are matched with suitable creators. The platform allows businesses to purchase sponsorship packages set by the creators, with the ability to communicate directly via an integrated chat system.

The platform’s revenue model includes a one-time signup fee for creators, commission on each completed sponsorship deal, and a subscription option for businesses, offering unlimited access, exclusive features, and reduced fees on high-end transactions.

The MVP features will include creator profiles with social media data integration, niche-based search and matching for businesses, an in-platform messaging system, and a way for creators to list sponsorship packages. Future updates could introduce AI-powered matching and advanced analytics to predict campaign success.

The biggest challenges are revenue concentration on a few streams, competition from similar platforms, scalability, and reliance on social media APIs for data. To overcome these, the platform will need to explore additional revenue options and introduce features that set it apart from competitors.

Next steps involve developing the MVP with core features, preparing for a beta test, and launching with targeted marketing aimed at early adopters in both the creator and business segments. The platform's success will depend on the ability to scale efficiently, address user feedback quickly, and build competitive differentiation over time.

This message is to give you all the information you need about my idea to help me with the following requests 

Additional resources 📚

• Bubble for no code development

• Instagram APIs documentation

• Figma for designing UI/UX

• AWS for startups

Conclusions 👋

Aaaand that was it for today.

Thank you for reading through this point, I hope you found this email useful and gave you the motivation to start building something if you aren’t already.

I personally really like this idea and I hope someone of you out there would build it someday.

See you soon in a next email.

And until next time…

Have a good one,

Leo