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- 📌 Help Newsletter Owners find Active Newsletters for Cross Promotion
📌 Help Newsletter Owners find Active Newsletters for Cross Promotion
Newsletter owners need cross promotion to grow, but where do they find active and valuable newsletters to cross promote with? Solve this problem
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Hi, I’m Leo!
Welcome to this new issue of SoloCodeVenture. Today we’ll focus on helping Newsletter owners find other newsletters to cross promote with (get this idea right and I’ll be your first customer 😅)
What is cross promotion and how does it work in the newsletter world?
Cross promotion: I have a newsletter, you too, I share your newsletter with my audience and you do the same with yours = we both scale
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…In depth analysis coming soon! 🔜
Table of Contents
Overview 👀
What is it about?
Quick facts | |
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Difficulty | ⭐⭐ (2/5) |
Business model | SaaS B2B |
Revenue | Mid |
Risk | Low |
Niche | Organic marketing for newsletters |
Problem & Solution 🔍️
Problem to solve
Newsletter owners, especially at the beginning, they need other newsletters to grow with cross promotion. It’s a super efficient way to grow the email list at first (just think a 70 subs newsletter brought me 7 subscribers with one email…). The problem here is finding those newsletters to cross promote with. If you look online you will find some newsletter directories such as letterlist or inbox reads. Sure they have a bunch of newsletters in their database but the problem is they suck at helping owners discover newsletters they could cross promote with. And when they do, the newsletters are inactive most of the times.
Solution to build
You could then build a newsletter directory that focuses on helping newsletter owners cross promote with other active newsletters. It would feature a web-based platform where newsletter owners sign-up and input their newsletter’s key details (niche, subscriber count, posting frequency, etc.). The platform automatically recommends the best newsletters for cross-promotion based on niche alignment, similar size, or audience overlap. It then continuously checks newsletter activity, removing inactive ones, and prompts users to update their newsletter stats, ensuring that all partnerships formed through the platform are valuable and high quality.
Note: To actually make this idea you’d need to make the unique value proposition clear - the newsletters are active and your platform makes it easy to find cross promotion opportunities
Target audience 🙋
Independent newsletters (mainly small-mid sized) looking to grow their email list and scale.