📌 Dynamic QR code menus for restaurants

Daily dose of motivation

Table of Contents

• Overview 👀

• Competitive Analysis 🥇

• Core features 💪

  • MVP (Must have)

  • Optional features (Nice to have)

  • UI

• Development roadmap and tech stack 🚧

  • Step-by-step development plan

  • Technological bottlenecks

• Monetization strategy 💸

  • Revenue model

• Launch and marketing 📢

  • Before launch

  • Get the idea known

• Time commitment and costs estimation ⏳

  • Time commitment

• Next steps 👣

  • Immediate actions (Next 7 days)

  • Short-term priorities (Next 30 days)

  • Long-term objectives (Next 90 days)

• How could this idea miserably fail? 📉

• Discuss this idea with AI 🤖

• Conclusions 👋

Overview 👀

What is it about? 

The idea is about creating a dynamic QR code menu generator platform for restaurant and similar businesses. It allows restaurant owners to easily create, update and manage their menus by generating dynamic QR code that link to a customisable and user friendly website. The goal is to make the process easier for the restaurant owner and provide a better user experience to the customer

Competitive Analysis 🥇

Even though there are already different solutions that do what our platform does, there are a few aspects we could incorporate in the development process to differentiate and beat the competition.

• Advanced customisation and design - Offer different style templates to match the vibe and kind of the restaurant and make it effortless to customise colours and style

• Multi language support - Allow the business owner to translate the menu in different languages or offer automatic translation (pay attention if you decide to do this because the quality of the translation might be poor)

• Unique QR code features - Customise the QR Codes to match the restaurant branding and make them dynamic in order to allow to update the menu without having to replace the physical materials

• Mobile optimised websites - The digital menus would be viewed from a mobile so make sure the website is optimised for quick load times with a nice design optimised for the vertical form factor

• Competitive pricing - If you want to target small/medium size restaurants, you need to offer pricing within their capabilities (more on this later)

• In depth analytics - Allow the restaurant owners to get in depth analytics from the customer’s behaviours (ex. How much time checking the menu, which items are selected more)

• Allow “order” for customers - You don’t need to make it connected to the kitchen but it would be a niche feature to add: allow customers to add to a sort of “order” to keep track of what they want to order whenever the waiter asks what to order (which would allow to have more datas for the analytics)

Core features 💪

MVP (Must have)

1. Dynamic Qr Code Generation

2. Simple menu builder

3. Responsive menu website

Optional features (Nice to have)

• Multiple language support

• Menu analytics

• Order feature

UI

Development roadmap and tech stack 🚧 

Step-by-step development plan

Technological bottlenecks

🔴 Critical

• Automatic and dynamic handling for the QR Codes generation (probably the toughest part of this project)

🟡 Watch out for

• Smooth performance on all devices especially on mobiles with low connectivity (often the connection is not perfect in restaurants)

Monetization strategy 💸 

Revenue model

To monetise the idea we would offer a yearly subscription that includes all the features without differentiation and tiers. For high-demanding customers you can consider charging for custom features

Primary revenues:

• 1 year subscription

• 3 years subscription

Secondary revenues:

• Custom branding add-ons

Launch and marketing 📢 

Before launch

☑️ Finalise MVP development

☑️ Launch landing page with sign-up forms for early access

Get the idea known

Primary marketing strategies:

1. Direct outreach to restaurant owners

2. Referral program within restaurants with discount

3. Google Ads

Secondary marketing strategies:

• SEO content marketing

• Restaurant exhibitions

• Linkedin ads

Time commitment and costs estimation ⏳

Time commitment

Next steps 👣

Immediate actions (Next 7 days)

• Finalise business name, branding and domain registration

• Begin designing the platform’s user interface

Short-term priorities (Next 30 days)

• Develop the MVP

• Prepare marketing materials

Long-term objectives (Next 90 days)

• Official product launch

• Scale marketing

How could this idea miserably fail? 📉 

The main problems with this idea could be:

• Over relying on one income source —> Introduce multiple revenue streams

  • Pay-per-use options

  • Add-on features

• Heavy reliance on restaurant industry —> Diversify into adjacent markets

  • Cafés and small shops

  • Hotels

• Easy of entry —> Offer unique features (ex. advanced analytics) that would make using your platform a no brainer

Important: Make the onboarding process for new customers effortless and easy to join the platform reducing friction and guiding the restaurant owner to start using the system straight away

Discuss this idea with AI 🤖 

I am developing a platform that helps restaurant owners easily create digital menus with dynamic QR codes. The idea is to allow restaurant owners to build these menus effortlessly, update them in real time, and print dynamic QR codes that link to the menus for customers to scan. My business will monetize through annual and three-year subscription plans.
I plan to grow with direct outreach to restaurants and offer referral program to restaurant owners. 

Conclusions 👋

This was pretty much it for today. I really like this idea and while I know that at first impact it might seem there’s no market for it, if you manage to market it properly and try to target local restaurants, it has its potential.

If you want to support my work please consider:

I hope someone will actually build this idea, and if you have any questions, feel free to reply to this email.

Until next one,
Have a good one.
Leo :)